Choice Hotels Celebrates Front Line Employees

Agency: Actio Marketing
Client: Choice Hotels
Role: Camera

Actio Marketing tapped Brent Dey to capture footage of Choice Hotels employees preparing various properties in the Choice Hotels suite of brands for visitors. The result was a cinematic meeting opener featuring footage from West Virginia, New Hampshire and Pennsylvania that set an optimistic tone for the Choice Hotels Owners Council Fall Regionals meeting in Atlanta - the first such gathering since the start of the pandemic.

Actio principal James Grevas came up with the concept for the piece, which was edited by Daniel Travis Phillips. “Brent needs very little direction. You can provide him with the general idea of what you want, tell him to buy a plane ticket and he comes back with tons of beautiful footage that we will be able to use again and again and again in future projects,” Grevas said. “He made everyone he put in front of the camera feel at ease and was able to get the shots we needed quickly, without disrupting their work day.”